Today, my wife sent me a link to a forum (bulletin board) dealing with organic food and I read about an interesting aspect of politics as it relates to that area of the organic food business. I discovered, and I’m not surprised at all, that like any other area of business, organic food also has its raging political battles and public relations positioning.

This is due, in my opinion, to the evolution of "organic food" as it moves into society. It was and is inevitable.

To me it’s sort of odd though. Why would we be "evolving" back to where food is for the most part untreated?  To me, it’s more of a situation of getting food to market more efficiently. And I’m of the opinion that that is not really that great a problem anymore, such is the efficacy of Farmer’s Markets. I’ve seen a list of Farmer’s Markets just in Los Angeles County and they are numerous.

I can imagine farmers making a good living without being paid by the government not to grow food. And if you want to bring the prices down, grow more food. The concept is called supply and demand. But if growing lots more food is not encouraged, one can then keep the prices going up and up. That’s true of organic food as well as any other type. When money doesn’t go as far as it used to, that’s called inflation. Inflation means money is worth less. Deflation is when money goes further. And what we need is reasonably affordable organic food, and plenty of it.

The direction of Organic Food and the Industry

The forum thread I read was discussing the "industry", which I think referred to the big corporations. If there’s a problem with corporations taking over and putting together assembly-line production of foods — stop buying those kinds of foods. The corporations then have to listen to the people they are selling to and produce products that are more beneficial. Or they lose money and eventually go out of business.

The problem is that someone, or a lot of someones, are claiming that the way they process foods won’t affect us much. This seems like a justification for those manufacturers for their use of chemicals to make the food last longer on the shelf. Antibiotics, pesticides and preservatives have a bad effect for bodies. (See Harvard & Mayo Clinic say pesticides linked to Parkinson’s.)

But what are they trying to tell us? Here! Take this pesticide. We’re not giving you that much, so we don’t THINK it will be harmful. (See: Who Buys Organic — wrong!)

Yeah, right!

Okay! I admit that I am having a problem getting organic RAW cream for my organic ice cream. Poor me! The demand is greater than the supply. I’m just now finding out that the organic ultra-cooked cream that I can find is no longer what I want. I’m thinking it’s not so healthy for me. I no longer want ultra-pasteurized milk or cream, ORGANIC or otherwise.

Today I went to a Farmer’s Market and saw plenty of booths full of food. It’s cool, because one can shop for fruits and vegetables that have for the most part been untreated with chemicals, pesticides, preservatives, fungicides, taste enhancers; the list goes on and on.

I can also go to Whole Foods Market or Lassen’s Natural Food & Vitamins. Both stores sell their products and for the most part are NOT misrepresenting what they are selling. I think Whole Foods Market is doing a good job — not withstanding the CEO and his legal troubles — and the people I’ve met who work at Whole Foods Market believe in what they are doing and that it is beneficial. I agree.

I’m finding out what is good for me to eat and what isn’t. I’m educating myself more and more on how to shop for food that will benefit me when I eat it. EVEN ice cream!

It is my belief that it is up to the person who is lifting that eating utensil to his mouth to educate himself better as to what is good to eat and what is not so good — about what food is downright bad for you and will ruin your health. That it is the person shoveling food into his mouth who has the most responsibility for his own health because it is that person who is reaching into his wallet and PAYING for the food. And in the end that is the deciding factor. It is the customer who decides what kind of food he will buy. That is what really pushes all areas of business. If a corporation says, "NO! You eat our food the way we process it or you will eat NOTHING" — well, grow your own garden, fruit trees. The corporations will eventually have to listen.

I believe that the direction of organically grown food will eventually reverse inflation if we can get the bottleneck removed from creating more farmers growing more organic food in mass quantities. And it’s too bad for the pesticide manufacturers. Poison is poison even in small quantities.

This forum I spoke of earlier has some really good information even though one has to wade through the politics and the public relations positioning. It’s the Organic Consumers Association forums.

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5 Comments for "The direction of the Organic Food Industry"

  1. Diane Vigil

    That’s the whole thing in a nutshell: we have to educate ourselves about what we’re eating.

    Unfortunately (or, perhaps, interestingly), as I’ve gotten more into this — what food does what, and why — it seems like we’re walking right into biochemistry here. But I don’t mind, as it gives me a better basis upon which to base my decisions.

    I’m seeing the same thing you’re seeing: there’s a move towards organic food, and lots of interest in it.

    The cynical man would say that that’s the reason the USDA Organic standards have been altered — to make it seem like food that would not have qualified as organic is now -presto!- magically organic.

    That’s why we have to educate ourselves. At a minimum, to understand that only the label "100% organic" is really organic.

  2. gabriel4097

    Hey! I am interested in switching over to natural / organic diet as my doctor says that I should as soon as I can. I am looking for affordable natural or organic food to cure myself as I do not have too much money. Someone please help me out! Thanks!

  3. Diane Vigil

    Hello, Gabriel. I see that your doctor has recommended organic food.

    We’re surrounded by Whole Foods Market branches here in Los Angeles (they’re admittedly upscale), but you may find our How to save money buying organic food article helpful — and it also mentions cheaper ways to shop at local Farmers markets. You can also check:

    Hope that helps, and welcome to We Want Organic Food!

  4. george

    What are the benefits of organic foods???

    Hello everybody, I have heard a lot about people saying and talking about organic foods. I would like to know that what are the benefits of eating them and what are the various types organic foods……….like which one are better for the body and good supplements too.

  5. Diane Vigil

    Hello, George. Organic foods, at least in the United States, are foods that have not been raised with pesticides, herbicides, antibiotics and hormones nor prepared in a way that kills its nutritional value or adds harmful elements.

    So, while organic food may taste better than conventionally-raised food (which, in my opinion, is true), there’s also the matter of what organic food doesn’t contain.

    It’s kind of like asking how much better we might all feel if we never came into contact with pesticides, which are poison. You might find my Organic Food Overview article interesting.

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